The All-American Girls’ Softball League wanted to underscore, in their advance publicity, that the players of the new softball league would be — above-all — feminine.
The Chicago Daily News on May 25, 1943 featured a one-page spread of the type of beauty lessons that the young players were receiving.
“Part of their required training program is a series of trips to an exclusive Gold Coast beauty salon for instructions on all those little tricks with lipstick, rouge and mascara stick that gladden a man’s heart, especially if he’s a softball fan,” ran the copy.
Rita Corrigan of Cleveland was featured in ‘before’ and ‘after’ pictures once she had been worked on by a professional stylist. She said the lessons were “swell” and many other players thought the same.
Some, though, had reservations. Helen Nicol, who would become one of the early stars of the league, voiced a more practical view. She was worried about “…how you’re going to look all fluffed up when sweat starts messing your mascara some nice hot afternoon in the middle of a ball game.”
The other players featured in the article were Clara Cook of Elmira Heights, NY, and Muriel Coben and Annabelle Thompson, who along with Helen Nicol and Rita Corrigan, were from Edmonton, Canada.